The official of the Media and Public Relations Unit at the College of Physical Education and Sports Sciences for Girls, University of Baghdad, Asst. Lect. Ibtihal Jassim Rashid, held a workshop entitled (Sports Media and its Role in Spreading Sports Awareness to the Individual and Society).
Ms. Ibtihal explained the concept of sports media as a process for disseminating news, information, and sports facts, and explaining the rules and laws of sports games and activities to the public with the aim of sports culture among members of society and developing its mathematical awareness, referring to its types known as read, audio, visual, and fixed, explaining its elements represented by the sender, the receiver, the tool, and the message.
She mentioned its most important functions represented by news and media, explanation, interpretation and analysis, criticism, comment and opinion, achieving integration and interdependence between members of the sports community, transferring sports heritage from one generation to another, documentation and history, promotion and entertainment, providing services, excavating corruption and exposing deviations.
She emphasized its role on the individual and society in terms of spreading sports culture, its influence on public opinion, linking and integrating all the different segments of society and removing the differences between them, expanding the base of its common sports standards and experiences for the purpose of avoiding the chaos arising from conflicting values and concepts that conflict with it, working to create an incentive and the will of change among the players in order to reach a level that achieves the general interest of society. His role in spreading sportsmanship away from fanaticism and hatred, exercising his oversight role on clubs, federations and various bodies for the purpose of revealing the obstacles and negatives that the sports community suffers from.
The workshop concluded with a set of recommendations, the most important of which is the need to pay attention to the reality of sports media from all administrative, professional and financial aspects, emphasizing all kinds of media by highlighting all sports, working to strengthen local and regional cooperation to show what is missing in sports media.
04/11/2023
